Launch more foods and beverages that are nutritious, especially for mothers-to-be, new mothers, and infants and children
Launching more nutritious products
Why it matters
Nutrition is fundamental to ensuring healthy development in children. It can be a challenge for parents to ensure their kids are eating and living well. If healthier versions of foods do not taste good, kids simply will not eat them. Our aim is to help parents by providing foods and beverages, including more plant-based options, that are nutritious and that kids love.
What we are doing
In 2019, we continued to transform our portfolio, introducing more nutritious and organic products for babies, children and expecting, or new mothers. We also launched an all-natural product range, addressing increased demand for natural ingredients. Read more about it in our 2019 progress report.
Demonstrating our commitment
Meeting demand for organic options
In 2019, we launched our first organic product in India. Nestlé Ceregrow is a ready-to-cook children’s breakfast cereal made from 100% organic wheat, milk and ragi. It’s also full of nutrients, with 15 vitamins and minerals ideally suited for children, and a good source of iron. In addition to launching the product, we also worked with farms where organic practices are in place to ensure the ingredients met our strict requirements.
We have also launched an organic version of our Maggi Mousline potato mash in France, made from 100% organic potatoes, to meet an increasing demand from parents to have organic options for dinner.
Developing healthy snacks for kids in Brazil
Ninho, a plant-based, ready-to-drink product, is filling the gap in the Brazilian market for healthy snacks for children aged four and over. Launched in 2019, the drink contains a mix of oats, peas and real fruit. Ninho is fortified with vitamins and minerals essential for school-age children. Building on this, we are also exploring opportunities to offer healthy snack bars for older kids.
Launching plant-based alternatives across geographies
Nestlé made its biggest move yet into the meat-free market in 2019, with the launch of a plant-based burger. The Garden Gourmet Incredible Burger is 100% plant-based, with natural protein from soya and wheat. Made from natural concentrates from beetroot, carrot and bell pepper, the burger has the appearance of a traditional beef burger and offers the same flavor, texture and cooking experience.
Initially launched in Europe, the burger has also been introduced to the US market as the Awesome Burger under the Sweet Earth brand. With consumers increasingly looking at ways to lower the environmental footprint of their diets, our products offer them an opportunity to enjoy a plant-based product that barely differs from a traditional meat burger. We have also developed complementary plant-based alternatives to cheese and bacon, which will be launched in 2020, making us the first company to offer everything needed for a plant-based ‘bacon cheeseburger’. The PB triple play means consumers will be able to enjoy meat-free options with no compromise to taste or nutritional value.
We have also launched Garden Gourmet Incredible Mince, a versatile new plant-based product using soya, beetroot, carrot, bell pepper and vegetable fats that can be used in the same way as minced beef. Incredible Mince has initially been launched in Austria, Belgium, Germany, Norway and Sweden.
These alternatives build on our long-standing expertise in innovative, plant-based alternatives, and their development is part of our science and technology priorities.
Offering healthier foods for infants
By the time an infant reaches eight months old, solid food has usually been introduced into their diet. However, we realize that each child transitions at their own pace. To help children make that transition, we created our Gerber Lil Mixers. Each of the eight options comes with a puree made from a combination of fruit, vegetables and/or poultry. A separate compartment contains a crunchy topping, such as quinoa crisp, which parents can add according to their child’s preference.
We know that parents want healthier options for their children, so each Lil Mixers option is created using simple recipes with good ingredients, such as whole grain or vegetables, and no artificial colors or flavors. In addition, a new range of organic fruit and vegetable bars, designed for toddlers aged 12+ months, was launched with a short list of ingredients. Each bar contains 3 g of whole grain and no added sugar, and provides half a serving of fruit and vegetables.