Adding vegetables, fiber and whole grains

We’re making our products healthier by filling them with more vegetables, whole grains, fibers, nuts and seeds.

Our commitment

Increase vegetables, fiber-rich grains, pulses, nuts and seeds in our foods and beverages

Why it matters

Vegetables, grains, bran, pulses, nuts and seeds are all excellent sources of fiber, vitamins, minerals and nutrients. Our studies into kids’ eating patterns and gaps in their nutrition suggest that they don’t eat enough of these ingredients, impacting their growth, development and health, so we’re putting more of them in our recipes. We also help families by providing nutritional advice on-pack and online and promoting healthy cooking at home.

Our approach

We have been increasing the amount of vegetables in our recipes, especially in our prepared meals, sauces, dressings and condiments – this is particularly good for parents and caregivers trying to get kids to eat more vegetables. We’re also increasing the amount of whole grains in our breakfast cereals and reviewing our full product portfolio to see where we can fit more healthy ingredients.

What we are doing

We’ve been adding more of the good stuff.

By 2020

Add to our products at least 750 million portions of vegetables, 300 million portions of nutrient-rich grains, pulses and bran, and more nuts and seeds.

Our result: 170 million portions of vegetables and 484 million portions of fiber-rich grains, pulses, nuts and seeds, versus the baseline of 2016, added to our foods and beverages.

By 2020

In addition to whole grain already being the main ingredient in our ready-to-eat breakfast cereals for children and teenagers, all our Nestlé-branded cereals that carry Green Banner will be a source of fiber* and made with whole grain**.

Our result: 96% of children’s or teenagers’ breakfast cereals sold that have more whole grain than any other ingredient.

* All products that carry 3 g or more of fiber per 100 g on pack nutrition table.

** Having a minimum of 8 g of wholegrain per serving.

Our 2020 commitment for more portions of vegetables, grains, bran, pulses, nuts and seeds has strict criteria defining the ingredients that count toward it. We don’t count ingredients if they are mixed with other subcomponents (like vegetable juices mixed with starches), refined cereals with under 6 g of fiber per 100 g (such as white rice), or cereals that undergo further processing.

Improving our data collection

Collecting and verifying the data to assess our progress toward the objectives is a multifunctional and multidisciplinary effort across our Procurement, IT, R&D and Business teams. Nestlé’s GLOBE system enables the extraction of a wealth of information from our databases, and we are working to develop meaningful ways to describe our use of these ingredients, in particular vegetables, which come in a wide variety of ingredient forms.

About whole grains

Whole grains are grains that still have all of their original proteins and nutrients, unlike refined grains, which have had much of theirs removed. The WHO recommends that we all get more whole grains in our diets, as eating more of them has been associated with a reduced risk of several noncommunicable diseases, including heart disease, obesity and type 2 diabetes. Packed with vitamins, minerals, fiber, starch and other nutrients, whole grains are so good for us that it’s often recommended that we have three to five servings per day.


Getting more whole grain*** from breakfast cereals

We want to make it easier for people to reach their recommended daily intake, and we want cereals that are already popular with children and teenagers to contain more whole grains than anything else. That’s why we’ve been including more and more whole grains in our breakfast cereals. We’ve also created a bold, bright green banner with a prominent Whole Grain Tick, which we put on our packs to show that a cereal has at least 8 g of whole grain per serving.

In partnership with General Mills, we also run Cereal Partners Worldwide (CPW), which produces our breakfast cereals. Established in 1990, CPW has nutrition at its core: it sets whole grain requirements for our breakfast cereals, and works to reduce sugar and salt across all product lines.

*** Whole grain refers to whole, unprocessed grains containing 100% of the original kernel, including bran, germ and endosperm.


Find out more

Nestlé for Healthier Kids global initiative

Our global initiative aims to reach 50 million kids by 2030.

How we're inspiring healthier lives

Our 2030 ambition is to help 50 million children lead healthier lives.

Promoting healthy behaviors in children

Healthy kids tend to become healthy adults.

Inspiring people to lead healthier lives

Nurturing a healthy generation by giving individuals and families the best start in life.

Sharing nutrition knowledge throughout life

Our research looks at the connection between nutrition and health in all ages.


Related information

Need more information?

Should you require more information about 'Creating Shared Value', please contact our Public Affairs team via Email: Nestlé Creating Shared Value