Collecting and verifying the data to assess our progress toward the objectives is a multifunctional and multidisciplinary effort across our Procurement, IT, R&D and Business teams. Nestlé’s GLOBE system enables the extraction of a wealth of information from our databases, and we are working to develop meaningful ways to describe our use of these ingredients, in particular vegetables, which come in a wide variety of ingredient forms.
About whole grains
Whole grains are grains that still have all of their original proteins and nutrients, unlike refined grains, which have had much of theirs removed. The WHO recommends that we all get more whole grains in our diets, as eating more of them has been associated with a reduced risk of several noncommunicable diseases, including heart disease, obesity and type 2 diabetes. Packed with vitamins, minerals, fiber, starch and other nutrients, whole grains are so good for us that it’s often recommended that we have three to five servings per day.
We want to make it easier for people to reach their recommended daily intake, and we want cereals that are already popular with children and teenagers to contain more whole grains than anything else. That’s why we’ve been including more and more whole grains in our breakfast cereals. We’ve also created a bold, bright green banner with a prominent Whole Grain Tick, which we put on our packs to show that a cereal has at least 8 g of whole grain per serving.