Jan 29, 2016

The tiny bouillon cube that strikes a blow against iron deficiency

Maggi cubes

It’s no bigger than a single dice. A cube so small you can balance it on your fingertip.

It’s a Maggi bouillon cube: the tiny seasoning product sold in huge volumes across Central and West Africa. In Nigeria alone, more than 80 million are sold every day.

Find out how Nestlé fortified this product to help fight iron deficiency anaemia, the ‘silent’ condition that affects hundreds of millions of people worldwide and can even cause death in severe cases.

Read the full story