The Nespresso story began in 1986 with a simple idea: enable anyone to create the perfect cup of espresso coffee – just like a skilled barrista.
The company pioneered the portioned coffee segment, now the most dynamic and fastest-growing in the global coffee market. Nespresso is at the forefront of this evolution, with sales in 62 countries worldwide and a global network of more than 400 boutiques.
Nespresso uses cutting-edge design to reinvent not just coffee machine technology, but the whole coffee experience. By focusing on direct-to-consumer and business-to-business sales, the company is strongly positioned for further growth in portioned coffee by meeting diverse consumer tastes in white cup and long cup markets.
The company is committed to sustainability throughout its operations, making clear commitments and seeking to create shared value and a positive impact for farmers, consumers and society, while caring for the environment.
Coffee lovers demand an authentic experience, so Nespresso only uses gourmet coffees created by experts to meet strict quality standards on taste and aroma – only 1-2% of the world’s coffee beans are good enough. The best coffee, combined with Nespresso machine technology, produces the perfect cup every time.
The business continues to innovate with new coffees, machine models and innovative retail models. For instance, in 2013 it launched Nespresso Cube, the first fully automated Nespresso boutique. And in 2014, the company launched VertuoLine, a system that caters to the North American preference for large-cup coffee.
Read more about Nestlé Nespresso:Nestlé Nespresso global