Nestlé has decided to end its partnership with the IAAF Kids Athletics programme with immediate effect. This decision was taken in light of the negative publicity associated with allegations of corruption and doping in sport made against the IAAF. We believe these allegations could negatively affect our reputation and image, and will therefore terminate our existing agreement with the IAAF which was established in 2012.
Critics of our decision say that ending the partnership with the IAAF will negatively affect children. There is no question that we remain committed to children’s nutrition and health, notably through our Nestlé Healthy Kids Programme. Our work focuses on helping children to understand the role that nutrition plays in their lives, focusing on nutrition education and physical education. Last year we were working in 84 countries around the world, with 285 local partners, delivering the Nestlé Healthy Kids Programme to over 8 million children.