Over the past year, Nestlé in the US has taken significant steps towards meeting the company’s global commitments on nutrition, environmental and social impact, rural development and responsible sourcing.
Nestlé serves 97% of households in the the US, remaining one of the company’s largest global markets, with a series of well-known brands including baby food Gerber, bottled water such as Nestlé Pure Life, ice-creams like Skinny Cow and Häagen-Dazs, and frozen foods like DiGiorno pizzas and Lean Cuisine.
Already, Nestlé has reduced sodium in many of its most popular the US brands and is committed to further reducing the sodium content by 10% in products that do meet Nestlé’s strict Nutritional Foundation criteria by 2016.
By the end of this year, 100% of children’s products will also meet the Nestlé Nutritional Foundation criteria for lower sugar, as detailed in Nestlé in the USA’s first Creating Shared Value report.
This shift reflects the the US consumer’s increasing awareness of the link between food and health and Nestlé’s desire to meet consumer demands by offering healthier, balanced food and beverage choices.
“You have a huge responsibility to the public as a food company, and an obligation to do the right thing in terms of the wellbeing of the general public,” Nestlé the US the CEO Paul Grimwood told the Washington Post’s Wonkblog.
Read the Wall Street Journal’s interview with Mr Grimwood on how Nestlé is innovating with frozen food to offer healthier treats for the US consumers, like Dreyer’s Outshine coconut water frozen fruit bars.